FOR IMMEDIATE RELEASE
CONTACT: Marketing
Calico Brands, Inc.
Tel: (909) 930-5000
Email: marketing@calicobrands.com
NEW CANDLE LIGHTER WILL CAST A WARM GLOW ON UTILITY LIGHTER SALES!
Scripto® introduces an all-new candle lighter in decorative colors with flexible nozzles.
ONTARIO, California – Scripto® announces the introduction of the Decoflex® Candle Lighter as an all-new addition to compliment its highly popular Decolite® Candle Lighter product. Available in winter plum or spring melon color, the new Decoflex® is designed for consumers that are increasingly purchasing candles as a focal point for their home décor and require an attractive flexible nozzle candle lighter for hard-to-reach wicks. The flexible nozzle also allows for safe candle lighting, keeping hands away from the flame.
Brought to you by Scripto®, the utility lighter category leader, the Decoflex® Candle Lighter is the newest addition, in a longstanding commitment to grow utility lighter category sales. It will be positioned as an incremental item to drive category sales by meeting the specific consumer need to accent home décor. The new Scripto® lighter features candle-focused packaging, that reflects its commitment to segmentation and merchandisablity.
Scripto ® is the most trusted and popular brand of utility lighters and can be found in food, drug, mass merchandise, hardware and convenience stores throughout the United States.
For more information, contact Scripto® Customer Service at (800) LIGHTER or email at customerservices@calicobrands.com.
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