FOR IMMEDIATE RELEASE
CONTACT: Marketing
Calico Brands, Inc.
Tel: (909) 930-5000
Email: marketing@calicobrands.com
NEW ANHEUSER-BUSCH® WIND RESISTANT UTILITY LIGHTER FROM SCRIPTO®!
Scripto®’s Anheuser-Busch® Collection undergoes a whirlwind of transformation
ONTARIO, CA, – Built upon a long term relationship, Scripto®, America’s first and most trusted brand of utility lighters, and Anheuser-Busch®, a dominating industry leader, team up once again to continue their success in the Utility Lighter category by announcing the release of the new Anheuser-Busch® Utility Lighter Collection.
The Budweiser® and Bud Light® Wind Resistant Outdoor Utility Lighters are equipped with Scripto®’s patented “jet flame,” allowing this Wind Resistant Outdoor Utility Lighter to light and stay lit in windy conditions. In addition, the eye-catching graphics and lighter barrels have been fashioned with the distinctive Budweiser® and Bud Light® logos.
The Budweiser® and Bud Light® Wind Resistant Outdoor Utility Lighters have a MSRP of $6.99 each and are available in a variety of display vehicles such as: Floor Displays, Mini Power Wings, Counter Displays, and Open Stock. Not to mention, the Anheuser-Busch® collection is also offered in multiple combo displays.
All Scripto® lighters feature a patented child resistant mechanism that exceeds the Consumer Product Safety Commission (CPSC) requirements, and yet are easy for adults to operate.
As one of the most trusted and popular brand of lighters, Scripto® can be found in food, drug, mass merchandise, hardware and convenience stores throughout the United States. Calico Brands, Inc. is an official licensee of Anheuser-Busch, Inc.
For more information, contact Customer Service at (800) LIGHTER or email customerservices@calicobrands.com.
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